Are you paying enough attention to your Google Business Profile?
Why is this a crucial tool for any brick-and-mortar business? ⚙️
We were recently preparing a client brief for a Zagreb-based brick-and-mortar business.
Our goal was to understand the dynamics.
We were motivated by the government-mandated store closures on Sundays here in Croatia. So, we started our research and dug into the data.
We sought insights and numbers on how people interact with local businesses.
What did we realize?
A lot of companies have to pay more attention to Local SEO
You're missing out if you don't have Google Business Profile and Apple Business Connect listings
You're missing out even more if you have them but don't keep them up-to-date
Customer Centric
Everybody claims they are - but are they taking the necessary steps?
Why are you missing out?
First, some background.
What is local SEO?
According to Semrush, Local SEO is a process that optimizes your online presence to increase the following:
local traffic
visibility
awareness
A typical local SEO task, among others, is optimizing your Google Business Profile and Apple Business Connect listings.
Stand out to your customers
Allow them to get the necessary information and come to you.
Any brick-and-mortar business (or one that serves a geographical area) can benefit from local SEO.
According to Google, Google Maps searches for "shopping near me" have grown globally by more than 100% YoY.
Customers mainly check Business Profiles to see if their local store:
is open
has a product they're looking for
Keep these things in mind
Make it easy for customers so they don’t have to dig for crucial information.
Think with Google Research shows that mobile searches for "on-sale" + "near me" have grown by over 250% YoY.
Additionally, 63.6% of consumers say they will check Google Reviews (through Maps & Search) before visiting a business location.
Having an up-to-date Google Business Profile and Apple Business Connect is crucial.
Here are the action points (with links!) that you can take right away:
Create a listing (if you haven’t already) on Google Business Profile & Apple Business Connect
Fill in all the necessary info (such as exact address, phone number, working hours, services, etc.)
Keep your profile up-to-date by adjusting menu items, amenities, or holiday hours
Get an understanding of their Review policy
Create a Review link - share it with your customers
Make sure to respond (!)
Lighthouse Advisory runs marketing campaigns and sales workshops that help you gather better leads, shorten the sales cycle, increase revenue, and build a sales culture within your organization.
If you need help setting up your Google or Apple Business profile, schedule a free call to learn more.